Paid Search Specialist

at Loyola University Chicago
Published August 17, 2022
Location Chicago, IL
Category Default  
Job Type Full-time  

Description

Paid Search Specialist Thank you for your interest in Loyola University Chicago. To view open positions, please enter your search criteria below. You may view all open positions by not specifying any search criteria and selecting the "Search" button. Bookmark this Posting | Print Preview | Apply for this Job

Please see Special Instructions for more details.

COVID-19 Vaccination Requirement

Loyola requires (https://www.luc.edu/coronavirus/#recent_changes) all faculty, staff, and students to be COVID-19 vaccinated (https://www.luc.edu/healthsafetyandwellbeing/covid-19inforesources/vaccineinformation/index.shtml) along with receiving the COVID-19 Booster vaccine when eligible. Anexemption (https://www.luc.edu/media/lucedu/hr/2021/Vaccination%20Exemption%20Form.pdf) for a qualified medical or religious reason may be submitted for review/approval.

If you are invited for an on-campus interview, you will be required to provide proof of full vaccination OR a negative COVID-19 test results no more than 48 hours prior to arriving on campus. PCR or rapid antigen test results are acceptable.

Position Details

Position Details

Job Title Paid Search Specialist - EMC

Position Number 8102726

Job Category University Staff

Job Type Full-Time

FLSA Status Exempt

Campus Chicago-Water Tower Campus

Department Name ENROLLMENT MARKETING & COMM

Location Code ENROLLMENT MARKETING & COMM (02002A)

Is this split and/or fully grant funded? No

Duties and Responsibilities

Duties and Responsibilities

Reporting to the Director of Enrollment Advertising, the Paid Search Specialist implements search engine marketing and other digital media strategies, as well as manages and supports initiatives that contribute to the goals and success of Enrollment Marketings digital campaigns and the admission operations it serves, including undergraduate, graduate and professional, transfer, continuing and adult, and Law.

Specific Responsibilities

Plans and creates search engine marketing campaigns, and other pay per click ( PPC ) campaigns across a variety of channels

Performs keyword research and management to optimize bids ( PPC keywords and negative keywords)

Optimizes bidding at keyword, placement, device, geographic, demographic, and other levels

Performs daily account management of PPC campaigns (reviews expensive under-performing keywords and ensures PPC campaign does not exceed weekly and monthly ad spend budget, maintains Quality Score, impression share and other important metrics)

Stays on top of search engine and social media algorithm changes, and PPC industry trends

Writes engaging and concise copy to modify CTAs on ads to boost click-through rates

Implements additional campaigns including retargeting, Reddit, YouTube, LinkedIn, etc.

Works with the Director of Enrollment Advertising, Digital Advertising Specialist, and the content production team on landing page development, design, and management

Interfaces and supports campaigns being implemented and managed by digital agencies

Partners with vendors and other agents to plan and secure contracts

Monitors, evaluates, and presents the performance of campaigns by generating weekly and monthly reports that analyze trends, goals, opportunities, and other key performance indicators

Performs reporting via CMS (Slate Solutions), Google Analytics, dashboards, and more

Monitors, evaluates, and presents the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators

Selects and purchases lists for direct mail

Other duties as assigned

Minimum Education and/or Work Experience

Bachelors degree

Two years experience in managing successful search engine marketing/ PPC campaigns

Qualifications

Minimum Education and/or Work Experience

Bachelors degree

Two years experience in managing successful search engine marketing/ PPC campaigns

Qualifications

Successful experience in developing, implementing and managing search engine marketing campaigns

Experience with advertising on paid social channels

Thorough knowledge of paid media best practices

Knowledge of industry professional standards

Demonstrated experience using data to inform strategic marketing decisions

Excellent communication skills, both oral and written

Ability to work well as part of a team and independently and work collaboratively with others

Motivated by challenges and interested in professional growth

Interest in supporting the mission of Loyola University Chicago and the values of a Jesuit education

Certificates/Credentials/Licenses

n/a

Computer Skills

Performs reporting via CMS (Slate Solutions), Google Analytics, dashboards, and more

Proficiency with MS Office Suite, Internet, and email applications

Supervisory Responsibilities No

Required operation of university owned vehicles No

Does this position require direct animal or patient contact? No

Physical Demands Repetitive Motions

Working Conditions None

Open Date 07/25/2022

Close Date

Special Instructions to Applicants

COVID -19 Vaccination Requirement

Loyola requires (https://www.luc.edu/coronavirus/#recent_changes) all faculty, staff, and students to be COVID -19 vaccinated (https://www.luc.edu/healthsafetyandwellbeing/covid-19inforesources/vaccineinformation/index.shtml) along with receiving the COVID -19 Booster vaccine when eligible. Anexemption (https://www.luc.edu/media/lucedu/hr/2021/Vaccination%20Exemption%20Form.pdf) for a qualified medical or religious reason may be submitted for review/approval.

If you are invited for an on-campus interview, you will be required to provide proof of full vaccination OR a negative COVID -19 test results no more than 48 hours prior to arriving on campus. PCR or rapid antigen test results are acceptable.

Quick Link for Posting www.careers.luc.edu/postings/21217